In the street-level windows of our downtown building, giant video walls show and tell about the wonder of EPB Fiber Optics.
In the street-level windows of our downtown building, giant video walls show and tell about the wonder of EPB Fiber Optics.
Last summer, EPB employees might have been surprised to look out the windows of their offices, to see an eight-arm, eight-propeller “ocotocopter” hovering in the air. The remotely controlled mini-helicopter was equipped with a high definition Red Epic camera, and was shooting footage around the city.
Meanwhile, behind the scenes, our marketing team and creative partners were crafting messages about the benefits that EPB Fiber Optics brings to homes and businesses.
The video and messaging came together to share about the limitless opportunities that fiber helps make possible for our city.
Chattanooga citizens and visitors, passers-by and passing cars, can see the videos brought to life on stacks of video screens.
The screens were inspired by a field trip to Atlanta’s World of Coke, where the lobby is filled with video monitors. But in our windows, we wanted to create even larger-format screens by integrating flat screen monitors – the Broad Street video wall is made up of twenty-one 55-inch monitors; the Market Street wall uses twenty-seven 46-inch monitors.
Of course, in October the screens disappeared so we could honor our time-honored and much-loved tradition of decorating for the holidays! But after the last present was opened and the New Year’s countdown complete, the 17,000 pixel screens were back, to take viewers on a journey through the features and benefits of the city’s super powerful fiber optic network.